Simply secure

We believe every family deserves access to quality estate planning, regardless of wealth or legal expertise.

Estate planning should be simple.

Most people avoid it because it feels overwhelming—dense legal documents, expensive lawyer visits, and paperwork that sits in a drawer until it's too late. We get it.

We're changing that.

SimplyTrust is the first estate planning platform built for how you actually live. No legal jargon, no printer required, no appointments to schedule. Just comprehensive trust planning that works entirely on your phone.

Add your assets, choose your beneficiaries, done.

Whether it's your home, bank accounts, or that vintage watch collection—everything gets protected with the same level of security as your banking app. When life changes, your plan changes with you. Real-time updates, biometric security, and legal support built right in.

Estate planning for less than the cost of Netflix.

Because protecting your family's future shouldn't require a law degree or drain your savings account.

Phillip Reyland

CEO

Phillip co-founded and scaled Datapeople, a language analytics startup, to Series A, and previously built and led Byte Dept, a digital product agency serving enterprise clients like the NFL, NYT, and Samsung. A passionate advocate for accessible estate planning, he also championed this cause as chairperson of Grow Brooklyn, which provides low-cost legal services to underserved communities.

Bridget Williams

CLO

Bridget is an estate planning attorney with deep expertise in family business succession and wealth transfer, recognized three times as a Super Lawyers Rising Star for her excellence in legal practice. An experienced entrepreneur with an MBA, she has also provided board leadership for organizations like Humanities New York and Planned Parenthood of Central and Western NY.

Pratik Shekhar

CTO

Pratik is a software architect and engineering leader specializing in high-performance, scalable fintech products, having built global payment integrations at Adyen and led product development for personalized deal recommendations at Groupon. He holds a Master's in Software Engineering from Drexel University with expertise in distributed systems.